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Mazda to introduce SkyActiv
Thai models to use green technology
Thai motorists will soon experience Mazda's SkyActiv technology, touted by the Japanese automaker as a breakthrough in fuel efficiency and emissions cuts.
Yuki: Mazda will not wait for tax break
"We will no longer wait for the government's tax incentives to support the introduction of our new technology if we see it is truly beneficial to Thailand and Thai consumers," said Choichi Yuki, managing director of Mazda Sales (Thailand).
Mazda's Thai unit earlier urged the government to grant an excise tax cut for any car models with the SkyActiv technology, which it claims can compete favourably with other alternative-fuel technologies such as hybrid and gasohol E85.
Hybrid vehicles currently enjoy a low 10% excise tax rate while those compatible with E85 are subjected to a 22% rate.The SkyActiv technology is Mazda's initiative to improve the fuel economy of its conventional gas-powered cars.
The technology incorporates all-new Mazda petrol and diesel engines, manual and automatic transmissions, body and chassis capable of significantly increasing engine output while improving
fuel efficiency by 30% and cutting emissions.
Mazda is studying which of its models will be the first to apply the full range of SkyActiv technology in the Thai market. The study will take into consideration the readiness of AutoAlliance Thailand's auto plant, where Ford and Mazda vehicles are assembled.
While no firm decision has been made,
the CX-5 compact sport-utility vehicle is likely to be the first SkyActiv model to be built in Thailand.According to Mr Yuki, Mazda projects industry-wide sales in Thailand will hit one million units this year. Mazda will sell 60,000 units, a 45% jump year-on-year, while its market share will increase to 6% in 2012 from 5.3% in 2011.
Of its projected sales in 2012, 30,000 units will be slated for Mazda's flagship model, the Mazda2 subcompact, 22,000 units for the all-new BT-50 pickup truck and 8,000 units for the Mazda3 compact car.
Mazda is scheduled to launch the all-new pickup next Tuesday. In addition, the Japanese carmaker will strengthen its passenger car lineup with the introduction of the new 1.6-litre Mazda3 built at the AutoAlliance's plant in the first quarter this year.
http://www.bangkokpost.com/auto/autoscoop/275779/mazda-to-introduce-skyactiv
